If you are applying ED, you have visited. Mention something from your visit. "Three students offered me directions when I visited. I want to be in an environment where people matter to each other and where people make the effort within their community. " “I sat in on an English class and loved that everyone in the class was engaged and that the discussion was not competitive but instead built on and developed from everyone’s contributions.” In each case, tie it to what you’re looking for.
For ED, they know you’re interested. Show thst something about the school resonates with who you are.