<p>Guys like Thacker were willing participants, even designers, of a system ripe for gaming. At first, the system was easily gamed by the institutions of higher learning. It allowed those institutions to select their preferred applicants under the guise of objectivity. Now, the great unwashed have figured out how to beat that system and the educational elite are stuck with results that they don’t like.</p>
<p>The cold truth is that the elitist educational cabal wants two classes of students in their ivory towers: their own kind and the beneficiaries of their largess, the latter being grateful for the opportunity while still knowing their place. This is a significant reason to reduce merit aid because the first group needs nothing, other than a pedigree, to attend, and the second group fits the (illegal, IMHO, anti-trust violating in the case of the Ivies) profile for pure need based aid, so merit aid has no impact on their ability to attend. Who gets squeezed in this equation? The public school attending, middle class, suburban students who work their tails off, achieve highly, and genuinely can’t afford to pay the outrageously high costs of elite schools.</p>
<p>There’s nothing wrong with the college admissions process that couldn’t be cured by good old-fashioned competition. Real competition. The kind that guys like Thacker deplore:</p>
<ul>
<li>Trash the common application;</li>
<li>Forget about common deadlines and standardized decision dates - if Harvard wants Johnnie on September 1, Harvard should admit him on September 1;</li>
<li>Give students real deadlines. If Harvard admits Johnnie on September 1, tell Johnnie that he can decide by October 1 and he can put down a deposit then;</li>
<li>Compete for students. If a school wants a diverse student body, make the school go out and get it. Make the school compete for all the diversity (racial, ethnic, interests, etc.) it requires;</li>
<li>Reduce or eliminate government involvement in the financial aid business. Excessive financial aid has done more to drive college costs to these absurd levels far more than any other factor;</li>
<li>Tell every college that they can run their own student loan programs out of their endowments. They can defer interest or not - their option. They can set the rates. If they’re delivering a good product, their endowments will grow. If they fail and their graduates default on the loans, they can find money elsewhere.</li>
</ul>
<p>And before anyone chimes in claiming that the elite will only get more elite, consider this: This kind of competition is the model for the sporting world, the world that produces different champions year in and year out, the world where underdogs rise to the top, where records fall and higher levels of achievement occur year after year.</p>
<p>What we ought to be doing with colleges is make them sell their product in a free market with free market competition. This guy advocates the opposite - a covenant between providers that guarantees that they will not have to compete for consumers, consumers who will be equally divided among the providers and who will pay different prices determined by the government or NGO. </p>
<p>If you walked into a car dealership and said, “I want the red one,” and they replied, “Sure, tell me how much you have in the bank, how much you make, how much your children make, and how much they have in the bank, then I’ll tell you what the car costs,” 99% of you would walk out and call the cops. Yet nobody thinks twice about that pricing model when it comes to college.</p>