My son was a Dean’s Scholar before his graduation in 2015. From following admission statistics on Emory’s website, it appears that standards for Oxford admits have increased a fair amount over the last 5-6 years, which probably also skews the standards applied to decisions concerning merit money. Also the merit money scholarships have GPA minimums to maintain the scholarship which have increased from 3.2 as far back as 2011, to 3.4 more recently. So focus on statistics for the last year or two at most.
But, Oxford also appears to focus on far more than just test scores and high school GPAs and previously had marginally lower standards than Emory College. My son was very competitive in the Oxford pool of applicants when he was admitted, but only wait listed for admission to Emory College. Hence, Oxford admissions staff and professors meet scholarship candidates and learn of their societal contributions and character. Certainly my son’s high school extracurricular activities, his inquisitiveness and empathetic qualities stand out in his character and probably contributed to his scholarship gift. Whether Emory College considers such personal qualities to the degree Oxford appears to is unknown to me.