@muzzahlady : Well you have to remember that, especially with Emory (which has much lower CC traffic than peer schools even in the past two years where there was a jump in applications from the 17.5k area to 20k area and even this year where it is apparently at another plateau), CC traffic and threads only offer a sample and will be an under-representation simply because everyone interviewing or being offered a scholarship will not be that active or active at all on CC. I would expect between 3-10 full rides to be offered. Remember that Oxford’s financial aid and merit aid resources is nowhere near main campus and even main campus isn’t where it should be (the need-based aid demands strains merit aid resources and general ability to yield high stat. middle and upper middle class students that need help to attend these expensive places) which is why there is now a scholarship endowment. I can only wonder if it will help them pull more of the high stats students (notice how I do not say better. Emory students despite lower stats seem as solid as all near peers based on post-grad performance and accomplishments) which can help the USNWR rank a little (let us be honest, it is a game. Whether or not the student who simply scores high on the SAT is a better fit and will do more interesting things will not influence the rank. However, buying students that can shift the bottom and upper-quartile upwards totally can) and maybe allow Emory to gain some ground on the stats of some of its closest peers (namely Berkeley, Georgetown, Rice, CMU, and Tufts may be reasonable targets for stats. The score ranges at VU, WUSTL are unreasonably high and are obviously not worth chasing). Basically, it needs to position itself to have a more similar admissions profile to some of its peers to be taken more seriously as an elite private by more prospective students. Sad but true.