The original poster seems just as interested in campus fit as the relative merits of each university and that may make sense for her. She is not sure what she wants to do and both universities are known as strong liberal arts universities. Emory may have a better national reputation, but neither school will tip the scales too much in either direction for someone seeking an MBA later on. As an Emory grad living in greater Boston, I don’t see the motivation for her to attend Emory or even what piques her interest in Emory other than its national reputation and also the reputation of Goizueta Business School. Quite honestly, even in Atlanta, a candidate who is interested in both engineering and business might want to look at Georgia Tech before Emory. Georgia Tech is already downtown, has a much better engineering program than Tufts, and an outstanding business school.