<p>I thought it was weird also…my parents were born in the 20s…and they never discouraged any of us from doing anything we wanted and they certainly balanced excelling at all academics with caring about our bodies in a healthy way. There are 3 to 4 generations now between my parents and children today. I don’t think we as a society ‘teach our girls’ to be pretty and not get dirty. Maybe some rare pockets of cultures but not in the mainstream. As a marketer the commercial felt very contrived and if it was targeted toward a particular culture that stills keeps the little woman frying the bacon in a dress, it’s a mighty small target audience and I really can’t figure out who "they’ are. </p>