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No, Tadpole has it right. Look at Duke, whose endowment and consequently reputation took off in the 1970s. Emory is another example, who shot up in recognition due to Coca-Cola money. WUStL is yet another example, who cleverly used its large endowment to lure top applicants with merit money. Olin has been open for less than a decade, but it already has a top-notch reputation due to its endowment and ability to fund its students.</p>