As @DadSays has suggested, the greater the details you can provide the AOs the better.
If you wrote the code, in what language? Did you teach yourself coding, by any chance? How many issues did you have for your journal/blog/ newsletter? How many articles per issue? Are you the only contributor? Who was the audience? How many people were reached? Did anyone comment, review, or email you in response to what you wrote? What did they say? Did you make the jewelry that you sell in your store? Why are you drawn to making jewelry? How did you learn this and how did you choose your materials and designs? If you’re the reseller, why this jewelry? How many sales have you had? What has been your revenue?
Detailed answers to these types of questions will bring your work to life, especially if used in your supplemental essays, and the AOs will have no doubt that you not only did these activities, but did them with care and passion.