I buy the same thickness and style in different colors. I sometimes forget which model I like and buy the wrong ones. I don’t like them with a lot of cushion. I am particular about how they fit in the toe box. I’ve been known to ask my kids for a new pair for birthday or Hanukkah as they are expensive.
My husband wears white socks from Costco. We did buy him some wool socks when we went to Europe. They dry much faster than cotton.