Having a more robust college search function could be an add-on service. If the search function could help narrow down by class sizes, popularity of majors (or # of students going on to graduate educations in a field), plus the likelihood of merit aid, Greek life, etc, then I think it could be of value to families. Adding in the college’s merit and honors college deadlines (as well as just app deadlines) would be cool For more ideas related to the search tool, the post below expands upon it.
If I was a parent or student, I could see paying $5-10/year for access to the super-search tool. It’s an amount that doesn’t seem like a big deal, but it can really add up if it becomes popular.