<p>It is a commmon complaint of the middle class…earn to much to get significant financial aid and too little to make it affordable. The cots of college just keep rising. It is a market where the costs are artificially inflated in part by the easy availability of college loans and people’s apparent willingness to bury themselves in decades of student load debt and on the other hand by large financial aid awards to those with lower socioeconomic means. Those in the middle get crunched between these drivers which spiral the costs of college ever higher.</p>