Food Fight: Is it Really Mayo?

<p>The maker of the Hellmans/Best Foods brand of mayonnaise filed a lawsuit against the new egg-less mayo brand called 'Just Mayo.' Interesting that Bill Gates and another billionaire are investors in Just Mayo. Hellmans is crying foul. I like Hellmans (even though it is ridiculously over-priced) but I'll take Duke's Mayo over Hellmans any day.</p>

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<p>What is the most impressive thing about this story? A startup that makes a tangible thing instead of some vapor ware or an app!!! :slight_smile: </p>

<p>Oh, man. Thanks for reminding me, Lake Washington, about Duke’s. Just one more thing about the south that I miss. :frowning: </p>

<p>BunserBurner, LOL!!!</p>

<p>Scout, please shoot me a telegram the minute that they start selling Duke’s north of Richmond. Can’t find it anywhere in these parts of Yankee territory.</p>

<p>Will do, LW - and you do the same. During my exile to the Midwest, I’ve seen Krispy Kreme and Cheerwine migrate north, but I’m still waiting on Duke’s. You can’t make decent pimento cheese or good tomato sandwiches without it.</p>

<p>I’m actually on Hellman’s side in this–the product in question isn’t mayonnaise–it’s a mayonnaise substitute. Margarine isn’t butter, and some “spreads” aren’t margarine or butter. I might feel differently if the label said something like “eggless mayo,” but it doesn’t (at least not prominently)–in fact, it features the shape of an egg. I also think the name “Just mayo” suggests that it’s a basic mayo without weird additives. In fact, it replaces one of the basic elements of mayo with a weird (albeit natural) substitute.</p>

<p>I’m with Hunt (and Hellman’s.) If it doesn’t have eggs, it is not mayonnaise. It is some weird spread, which might be good. </p>

<p>Me three on the “it’s not mayo” bandwagon.</p>

<p>Duke’s was one of those things I couldn’t do without when we were transferred to NJ. I had friends stuffing jars in their golf bags when flying up here and was pleasantly surprised when TSA let me bring a jar home with me in my carry on. Now that a Fresh Market opened near us, I can buy it up here. And stone ground grits! I still miss the South something awful, but at least I’m not without good mayo anymore. You are right Scout – Duke’s is the best for pimiento cheese and tomato sandwiches. Wish I could get Wonder Bread at my store – then it would be perfect.</p>

<p>If I had to guess, I would say that as a result of this lawsuit or inevitable federal regulatory action, the start-up will have to abandon the ‘Just Mayo’ name. I am reminded of the start-up orange juice company several years ago that the feds forced to drop the word “fresh” from its name because the stuff was indeed made from concentrate.</p>

<p>I am also reminded of Nalley’s mayo substitute from the days of my youth out west. The label read “Nalley’s Imitation Mayonnaise.” The stuff was actually very tasty.</p>

<p>I am with Hunt and co. on this one, too. </p>

<p>One brand that makes vegan spread calls itself Vegenaise. That’s pretty clever and creative. </p>

<p>We have Duke’s! I live in central PA and we got it locally about 6 months ago.</p>

<p>Duke’s sounds good. I like that it doesn’t have any sugar: more like the real thing. </p>

<p>What amazes me is that people actually use Miracle Whip. B-) </p>

<p>I rarely use Mayo. The brand I’m most familiar with is Best Foods, and I’ve never encountered Duke’s. I did see Hellman’s when we briefly decided to give the local discount grocery store a try, for a few items anyway, for awhile. Some of those prices were really great, but we decided we prefer sticking to the regular stores.</p>

<p>Miracle Whip is gross, my mom always bought it, I don’t know why.
BestFoods & Hellmans are same company I think.
I make my own sometimes ( it’s really easy), but H likes the jar.</p>

<p>Yep, best food and hellmans are the same…one west coast, one east-ish. Just like Carls Jr out west and Hardee’s everywhere else. I find it interesting that companies do this dual naming thing…must be money related?</p>

<p>I agree with Hunt and co. Mayonnaise is an emulsion of eggs and oil. Those are the two main ingredients of mayo. If it doesn’t have eggs, it’s not mayonnaise. </p>

<p>Just Mayo is oil with a little lemon juice, with modified food starch added to make it spreadable instead of oily. If you want to put oil on your sandwich, just put oil on your sandwich-- I’d suggest a tasty olive oil, and some wine vinegar as well.</p>

<p>Just Mayo also says it is healthier than mayonnaise. There’s a dubious health claim.</p>

<p>I once tasted Vegenaise. Ugh.</p>

<p>It’s not like it’s hard to make your own mayonnaise. And it tastes better than any store-bought brand.</p>

<p>“I once tasted Vegenaise. Ugh.”</p>

<p>Ugh indeed. But I think the name is pretty clever. It is so hard to come up with a name for a product that would be unique, catchy, and capture the product’s and its target consumers’ essence. I think that name did it. </p>



<p>True, but Hellman’s keeps much longer. If all you want is a little mayo on your tomato sandwich, you don’t want to go through the hassle of making a cup of mayonnaise and having most of it spoil in the fridge.</p>