<p>Momrath, I agree with the marketing stuff, but this college application process is a growth activity for all if it is undertaken sincerely. Kids need to take a look at themselves, maybe for the first time in their lives. After my son did this, it helped him to grow further in seeing himself in the bigger scheme of things. So it wasn’t just a college thing to throw out at the end of the process. It has set him on a particular path.</p>