^ “Everyone should find schools that make the most sense for them.”
I’d be really disappointed if college ranking is the sole data point used in any determination to pick a school. It may be a heavily rated reason not to choose a school, but never should it be the sole reason.
However, to quote Radar O’reily “You can’t swing a dead cat around here without hitting…” a college. There are so many options and using an outside source to help you narrow your selection I think is a great idea. Additionally, if you are about to invest $75k/year on a university, having some sort of independent validation that the investment is worthwhile is a good thing.