Indeed. At Utah State for example, a school that uses a matrix for automatic scholarships, an ACT of 35 and a 3.85+ gets full tuition and fees for 4 years. That’s worth over $30K per year. Drop to a 3.8 and the award drops to $7K.
I’m in no way suggesting a 3.74 is a bad GPA. The OP has amassed a nice record. It’s just not a GPA that schools are throwing tons of money at, even way off the radar ones like USU.