<p>I’m surprised no one here brought up the concept of puffery which is legally allowed in much commercial and other forms of marketing. </p>
<p>That concept is what marketers hide behind to avoid being civilly or criminally liable for fraud or intent to deceive for the many exaggerations and potentially misleading statements they make in their efforts to reach the greater public. </p>
<p>It is also why a consumer who takes a facile view of such marketing efforts are almost always laughed out of court when they attempt to bring a civil or criminal suit against the marketers and their employers.</p>