My Rusk dryer is more expensive than the drug-store variety, but not as expensive as some others. I still have our drug-store dryer (a Revlon). We’ve had our Rusk for 2 years now, and it’s fabulous. I HATE using the Revlon, or the in-room hair dryers when I travel. Huge difference. The Rusk is so much faster, and dries my hair better. With the other dryers, my hair doesn’t quite dry all the way, which means my thick hair gets puffy/frizzy from the moisture.