We visited Temple Fox because it was an in-state school and they offered a lot of merit. It’s a good B-school but not highly ranked. My son probably felt the way you do about Rutgers. We met with a lot of people including the Business Honors admins and students. Very impressive group. The Honors admins really looked out for their students. Better advising and access to research and internships. The students were also top-notch. They would’ve fit-in at NYU or Wharton just fine. Most were at Temple because of cost.
Realistically, prestige plays a role although I think it’s overrated. We visited a fair number of B-schools with varied rankings. I’m convinced the outcomes between #11 and #99 on the B-school rankings aren’t because of prestige. GPA, internships and attitude matter more.