If you attend UA, take advantage of every opportunity you can while you are there, and keep up your GPA, you will be an excellent candidate for many upper-level grad schools. Plus, you will be able to afford them!
Employers don’t care about your undergrad if you go to grad school. If you aren’t planning on that, UA would still be a fine name here but probably not in India, although it sounds like employers in your country wouldn’t know UMASS either.
It’s a tough decision. Research what you can, and you’ll feel more confident with any choice you make. Good luck!