@valent2016 I was an extreme USC-sceptic when my D was accepted, really expecting to be way more sizzle than steak. Now, while I’m really aware of the limitations of a big Uni being a big school fac-brat myself, I’ve been surprised how much meat there is on the USC tailgate grill. USC has its issues, as well, of course. You can’t separate LA and it’s culture from USC and there are some obvious downsides (and a few upsides) to that but the alumni network is for sure as intense as they claim. There are a few unique things that make USC’s alumni more loyal/outspoken than many. Some of the key factors that contribute to it are:
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USC is really the only game in town - or even 1/2 a state. It is the only competitive, world-renowned private research university of its size in the LA metro area (or, really, south of Stanford.) All the other “name brand” big unis are publics (UCLA, UCI, UCSD, CalState Poly) They get good alumni support, but it’s not as well organized or, save UCLA, quite as intense. Most of the rest are smaller/LACs (Claremont McKennas, Occi, Pepperdine, Cal Arts, CIT, Whittier etc.) East Coast metros have more competition for “big” unis: NYC has Columbia, NYU in town, Penn, Princeton, Yale, Brown within 200 miles. (not to mention Fordham, Hofstra, etc. etc…) DC has Georgetown, George Washington, American, Hopkins, Penn etc. within 200 miles.
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USC work at it like CRAZY. They contact you all the time. Not (always) just to try to grub up some more money (although they start that right away) but also to let you know what’s going on, check in to see if you kid is happy. Check in to see if you’re happy. You get assigned a person whose job is really fundraising, but they are pretty lowkey about it. They take you out for a lunch or coffee, gently assess your stomach for legacy giving, then drop it and just keep you informed. But the contact is amazingly consistent. I’ve never seen anything like it. And it’s one reason their endowment is top 10 in the nation.
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One really good rivalry: USC/UCLA is just a great rivalry and is pretty much the only one in town. USC/Stanford can be fun but going out on the street anywhere before a UCLA/USC football or basketball game and you’re going to see tons of UCLA and USC swag on random people. I once went into a law office where one partner was UCLA the other was USC and the office was split down the middle with SC stuff on every wall on one side, and UCLA on every wall on the other. That was extreme, but pretty indicative.
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PAC 12 - just a great league that has tons of West Coast alums and therefore lots of people to talk smack with.
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It’s just huge. And old. 375,000 living alum is a lot of people. And they aren’t afraid to spend money. They are, for good or for bad, transforming University Park area. They stole a big brain researcher from UCLA by building them a facility. They got offered some money to put in a dance school and jumped at it and got it done. They seem to have snagged Lucas’ museum. They move very fast, it seems to me, for such a big school in such an urban area (the neighbors complain about the USCification sometimes too, btw.)
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The campus is really nice, esp. given its location. It’s not as “California pretty” as UCLA or Stanford or UCSD but certainly stacks up to Penn, Columbia, Harvard for a downtown urban campus. And the weather is great. And it’s SoCal. Kids come, the stay, they become brainwashed USC loyalists.
That said, USC is a BIG school and an URBAN school and an LA school (and an EXPENSIVE school). You have to want that. It’s not right for everyone, but I’ll admit the experience so far has been better than expected. It’s early days, tho.