For those not from VA, just for future reference, the feel of the student body is very different at W&M and UVA, and different more still at VT and JMU. It’s always been that way (I went to W&M in the dark ages, both my boys applied to VT). Particularly for kids coming from a NOVA high school that sends a number of students to each of these. I don’t know if it’s a self fulfilling prophesy or what, but there are few kids who are equally excited about W&M and UVA - they just attract different vibes of students and typically if your kid falls into one, they are uninterested in the other.
And, unfortunately, for the top rockstar students at VA highschools JMU is a hard sell. My S25 has been offered a lot of money for JMU. Like, it would be ridiculously inexpensive for him. But he really doesn’t want to go there because that’s the school for the kids who were an academic level under his in HS. Yes, it’s a prestige thing to some extent, but it’s also some of “if that’s the student level they are filling their student body with, I know that level of student and that’s not right for me.”
VT is a different beast all together. Bigger in every regard. If you want engineering and football, VT likely wins. But even then, for the top students, it can feel not special. W&M and UVA have something about them both, their own mystique - and that’s probably honed by the fact that they are harder to get into. To many top students in Virginia who can afford out of state, VT feels like a backup. Like the place you go if your reaches didn’t pan out.
Not to say that any of that is actuality. But if OP is a VA resident, they and their student are very aware of these different school vibes.
OP - I’d second Case Western, Miami of Ohio, and maybe throw in RIT. All are a farther drive than you want, but all have some interesting aspects to them that make them feel a little like what your child seemed to like about W&M. You can get solid merit aid from each of them (just make sure to show interest at CWRU - visit if you can and sign up for emails and click links and sign up for virtual events).
She might want to apply to Pitt because it’s rolling admissions and she’d get in early - if she likes it, that’s a nice confirmation to have. But other than the fact that it’s a good school with a nice benefit of knowing early, not too expensive and not too far away, it doesn’t feel like W&M at all. But check it out, she might like it!