"Match " refers to how you learn what a target values and whether or not you offer that. It’s more than stats and rigor, those are just the bones. If a college values, say, how you stretch, the sort of commitments/challenges you take on, how you think, you really need to show that. You need to be learning what the college says and shows. Not what someone on a forum thinks.
You asked about 2 of the toughest colleges to get into and one also challenging. You want more than just Mun/debate, which is usually a school activity. You don’t “need” a title in a school club, real leadership is a quality that shows in the range of your choices. Nor do you need awards.
But you need vision and getting active.