The problem with assessing reach/match for competitive merit is that there is much less information available on merit scholarship awards than for college admission (note: automatic for stats or NM status scholarships are usually safety for those who qualify – exceptions would be if they are “automatic for those who are admitted” and admission is not automatic or safety).
In general, if there is insufficient information (such as the number of scholarships awarded, the academic and other credentials of those awarded the scholarships, etc.), treat large competitive merit scholarships as reaches if admission to the school is safety, likely, or match, and as extreme reaches if admission to the school is already a reach.