This might offend the posters who believe that packaging is an unfair practice, but my personal bottom line is the end product is always better than your typical application that includes a long series of activities that make little sense and fail to transmit much of an “image” to the audience. One reality is that many students are REALLY busy compiling long lists of small activities. They serially join clubs at their high schools, run for some leadership positions, dabble in a bit of EC such as serving soup to homeless people (mostly ONE time) and are told that this will work. The biggest issue is that (again IMHO) the readers simply take a glance at the list of activities and conclude “Nice set of TYPICAL HS activities” but then look for something memorable that allows them to make a distinction.
Let’s face it. Schools establish guidelines for acceptable students in terms of GPA and test scores, and usually find enough candidates (sometimes many times over) who meet the “requirements” and then have to rely on the “rest of the application” to separate those candidates. The essays are a good start as some writers can go right to the heart of the reader with stories that have NOTHING to do with the grades and scores (an error often made in essays) and start building an image that goes beyond the grades. Then there are the LORS which (hopefully) cover both work in school AND known activities from outside the classroom. And finally, there is the list of activities that provide the best opportunity, and especially if such list shines with true EC and with one or two PROVEN success stories.
Good consultants can sift through the stack and information and make sure to develop into a pointed application that leaves few doubts about who the student is. However, this is NOT the exclusive domain of highly paid consultants as many of them have been very generous in sharing their experience through websites and books. One can do just as well by reading through the books of Hernandez, Cohen, Hughes, Bauld, and plenty of others. And all of this for a few dollars.
Alas, all the above, while available is overlooked by the overwhelming majority of students who make the MISTAKE to listen to the amateurs, the charlatans, the teachers who are really clueless, and to the overworked GCs who are NOT able to apply the type of granularity required by a great application. Hence, you see the sea of Lake Wobegon applications that are purported to be good enough, badly written LORs that mean nothing or are destructive (as in Little Susie has good grades and works so hard at it,. Little Aaron is such a diligent student) and a hodgepodge of “20 hours a year” activities with nothing that grabs the attention.
In the end, and I hate to bring this up, but I do NOT think that adcoms are great experts at ferreting out the “packaged” applications, and for one good reason: the good consultants are molding the applications in a manner that responds directly to what adcoms want to see. And their results allow them to refine their approach on a timely basis. I did read the comments about the person “who worked in admissions more than a decade ago” as an attempt to reduce that “knowledge” but that misses the point entirely. Those people DID understand the process from the inside and have been able to monitor the changes through stables of candidates. On the other hand, most adcoms who do the basic work have … moved on as it is a young person game.
And a game it is! Some just play it better than others. My conclusion is that people who have the money and can afford the better consultants should DO it, as the applications WILL benefit from it. People who cannot or are unwilling to hire someone CAN get very close (or even better) by following a DYI approach, but the caveat is that one has to be able to set aside the huge amount of POOR advice (especially in their direct circles of friends and family) and take the time to understand the process. I do not think that this works very well when people start in the 11th grade, but works extremely well when starting … before the first day of HS.