How hard is it to get in to NC Chapel Hill?

I’m not totally set on going there in fact I wasn’t even considering it but I know someone who goes there from out of state so it got me interested and when I saw its acceptance rates I was pretty surprised. Seeing as everyone is saying OOS is super hard, I’m not so sure about it. I was just curious to find out it’s definitely a bottom of the list option and a bit of a stretch for me personally. Just curious-what makes it so unique? I mean other southern schools are really good too but UNC just seems top of the tier for no reason at all. And frankly it’s not even as popular as some of the other big schools in the south. And anyone who’s visited, is it nice? Like campus, and housing and all? Thanks!