How many are paying sticker price?

@PurpleTitan:

The $630K number is 1% of all earners, but it should be a much higher percentage of people in their peak earning years, who just happen to overlap quite a bit with parents whose kids are going to college. If this simply changes the percentile from 99th to 98th, and if your fertility rate assumption is correct, then that would be 70K HS grads per year from such families.