I have read many “Why Us” essays and agree that discussing a professor is oversaturated. So are all those details from google search. Honestly, boring and transparent.
The “Why Us” essay is no doubt intended to gauge authentic interest (with concerns about yield). This essay would have been easier in the days when students applied to just a few colleges that they have actually visited- even done overnights in- before applying. When students throw applications to 20 schools, it is reasonable for colleges to want to know if you are really interested, what you know about the school and so on.
If your essay depends on a Google search, how much do you really know?
I personally prefer more natural essays, even if, yes, they do mention location. Preference for city, and an interest in skiing, seem fine to me. Definitely investigate majors and programs and mention how those align with your interests.
Getting specific can work if authentic but most essays I have read clearly regurgitate a Google search.
Visit schools if you can! And remember that this essay is not a make or break kind of thing and just do the best you can.