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<p>You’re right in that those who are satisfied won’t automatically give. <em>But</em> that is true across the board at all schools, and thus on average, it is a fair metric. It’s not a good idea to look at the giving rate at each school individually, but it is a good idea to compare this statistic with its peers. In other words, it’s poor as an absolute metric, but good as a relative metric.</p>