How to reduce Tuition?

“The best way to reduce your cost is to apply to colleges within your price point.”
“Why Uni of Oregon as OOS?”

Exactly what I am thinking. I understand why someone might want to go to U.Oregon. I don’t understand why anyone would pay $50k per year to go there unless they are wealthy enough that $50k per year for 4 or 5 years just doesn’t matter to them. There are less expensive choices that are just as good and just as easy to get into. There are even some that are just as rainy in the winter.