<p>The idea of not trying for talent scholarships or merit awards in order to let other kids get the money is not something I have run into much before. For most families I know, even if they do not qualify for need based financial aid, it is a challenge to come up with $200,000 for each one of their kids’ college educations. They still seek and relish merit scholarships. I suppose if someone is very wealthy, this may not matter but for most everyone else they welcome any scholarship help their kids can earn.</p>