<p>jym, you’ve most likely gotten the e-mail back from the site’s webmaster, not from the school. Webmasters do keep track of what pages are viewed; they’re called “cookies”, and they’re logged by your IP address. They do this to try to keep improving their site; they don’t want to waste time with pages no one looks at. </p>
<p>I don’t think that the college has anything to do with it. And I don’t think they use it to track “interest.”</p>