<p>As time goes on, I appreciate more and more the screening value of that slogan. If you don’t get the joke, you don’t even apply. People talk about the Chicago applicant pool being especially intelligent and self-selecting for intellectualism. I have some doubts about that, but there’s no question that the Chicago applicant pool is self-selecting for getting the jokes on the t-shirts. A prospective student either thinks they are hilarious, or tosses the viewbook in the trash.</p>