<p>Show them a list of Nobel laureates by university affiliation (but don’t use the Wiki one or they’ll use the old argument that anyone can edit Wikipedia). Show them that UChicago has as many affiliated with it as CAMBRIDGE (and if they don’t recognize that name, you might as well give up :P) and far more than other big names (take Oxford and a few others to illustrate this). Then point out that UChicago has only existed for about 700 years less than Cambridge/Oxford (hopefully they won’t note that UChicago was actually established before the Nobel prizes were first awarded, but older institutions tend to have more experience etc).</p>
<p>If that doesn’t work, I don’t know what will.</p>