As a suggestion. My son had a hobby that he turned into a ebay business. Very, very small. But he was able to relate this to himself and the school and about the qualities to make him successful in college that he learned from this experience…it related right to the qualities of the school and actually their moto.
I tell people try to be unique, personal and interesting. Even 2/3 but interesting is key. The reader should “want” to find out more about you. They only have like 10 minutes tops for your application. Make it worth their time.
As I told my kids “Don’t give them a reason to reject you.” ?.