<p>
Only 1/3 is based on reputation. I doubt that academic people are mixing up MIT with UMass. It is heavily biased towards research, though.</p>
<p>[Change</a> for the better](<a href=“http://www.timeshighereducation.co.uk/world-university-rankings/2011-2012/analysis-rankings-methodology.html]Change”>World University Rankings 2010-11 methodology | Times Higher Education (THE))</p>