I've always wondered: Why can't some schools boast large AP programs as other schools do?

Some schools don’t offer tons of APs for philosophical reasons:
http://www.bostonglobe.com/metro/regionals/west/2012/06/23/advanced-placement-participation-varies-widely-between-high-schools-tough-tests-gain-popularity/JMr3i9F1cLzQgvnpjnqLIM/story.html