Ivy Adcoms Still Promoting--why??

[bluebayou]

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As romantic as you make that sounds, what is really the reality for the average applicant? What is the profile of the vast majority of all recipients of the mailings and what is the realistic chance of each individual of being accepted when they decide to follow through with the time and expense to submit the late applications? And if one uninformed kid gets in, wouldn’t he or she just replace another with similar and very deserving credential since the pool of candidates with great stats is so large and since the goal of the admission is to build a class with certain demographic profile?

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<p>The bolded are all assumptions. If they really are looking for a diamond in the rough – and I don’t know that they are are are not – then those assumptions don’t apply. :)</p>

<p>The fact that families on cc receive such letters is meaningless. CC is a very narrow slice of the potential applicant pool, which could be as low as 1800 for a really hooked candidate (see the heated exchanges about Ivy athletic recruiting).</p>

<p>Retail marketing is expensive with very low yield. Obtaining that last customer can be extremely expensive (one reason that retail-focused medical insurance companies are really scrambling bcos their marketing costs are higher than 15%/marginal customer).</p>