<p>makes perfect sense to me.</p>
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<p>They don’t and that’s the whole point, IMO. They are searching high and low for a gazillion apps, out of which they may find a few diamonds. Or, they may not. But since the colleges in question are richer than say, Warren Buffett, they have money to burn. </p>
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<p>How do we know who are the “average recipients” of this marketing campaign?</p>