<p>Aren’t they buying their mailing list from College Board or ACT by score band? So maybe the crux of the matter is defining the lowest score band we think is fair game for receiving a college’s marketing blitz. Per Harvard’s CDS, the middle 50% is 690-800 CR, 700-790 M and 710-800 W. ACT composite is 31-34. So are we okay with Harvard contacting kids at the 25% mark? Does it feel better if Harvard starts at their median?</p>
<p>I doubt the final December mailout is a big budget item, i.e., considering the way marketing firms structure campaign costs, once a school has already bought the package for initial and follow-up mailings to a particular class (beginning post-junior year PSAT), the $ figure put on that last one is likely de minimis.</p>