Back when I applied to colleges, my parents never even offered to arrange visits. I’m not sure if it wasn’t a big deal back then, or if it was just my parents.
I applied to one school, was accepted, the first day I ever saw campus was during freshman orientation, and I absolutely loved (almost) everything about my experience.
When my son was applying to schools, I thought visits were important and we visited at least 10 different schools. I tried to arrange visits for some smaller schools, some larger, some in city settings, others in college towns. By the end, the visits all seemed very similar to him (and in fact we’d joke about how much the speeches they made used the exact same language at different schools) and all ran together in his mind. One weekend we visited 2 schools and I asked him about ‘the fit’ and he responded that he really didn’t know it seemed to him it was just more kids his age walking around between buildings carrying backpacks.