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<p>I don’t see what’s so terrible - generally speaking - about advertising that targets potential clients. The fact is that many people are totally unaware of their rights, or even that they have been wronged. It’s also true that doctors regularly screw up, either out of carelessness, greed, or both. If the patient suffers as a result, then he or she deserves to be compensated and usually that requires an attorney.</p>
<p>It’s true that plaintiff’s attorneys sometimes pursue frivolous claims. But this is not as common as a lot of people think. A lot of people have the idea that a plaintiff’s attorney can make easy money by filing frivolous claims and extracting nuisance settlements. This is nonsense. As an example, I turn down well over 100 cases per year. If I could extract a $2000 nuisance settlement for each of these cases, the mortgage would be paid off on my house by now. Guess what? I still have 25 years to go on my mortgage.</p>
<p>What’s a lot more common than frivolous lawsuits is frivolous defenses. i.e. defendants who refuse to pay on valid claims either because they have fooled themselves into thinking the claim is frivolous or because they are hoping the plaintiff will lose interest, die, or otherwise disappear during the few years it takes to prosecute a lawsuit.</p>
<p>Just my humble opinion, of course.</p>