That is what I have found the last several years, kids like the non chocolate stuff (this year it was oriented towards various kinds of lolipops, not sure I would do that next year). First of all kids like variety, and chocolate is the dominant thing with halloween candy. I found that sour patch, skittles, tropical lifesavers, starbursts went over well, as did more sour tasting what we used to call jawbreakers (my favorite used to be the atomic fire balls, really spicy).
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