Zombie, I have to disagree. I have two boys who are classes of '12 and '13 so we have been consonantly bombarded by schools and their mailings. The younger one did very well on the SAT, several hundred points higher than his older brother and received mail from all the IVYs while his older brother received none of those letters/mailings. So there is some cutoff where they decide to send it or not and yes, it is designed to improve the number of applications, so they look more selective. Most of the time, he tossed it in the trash without even looking at it because school X didn’t have the program he was looking for…