Exactly. All it takes is for a few parents to volunteer in order to see a big difference. The kids need to have some idea of what the alternatives are. If no one has seen Ivy, how will anyone else know what they could be trying for?
Many parents learn enough on CC, for example, to be a passable college admissions coach. Use whatever Parents group you have to schedule “College Information” presentations.
Many of those students and parents might need to come find out what a “Numsquat” is and how important it can be.