<p>If it was a change to the distilling process to reduce the alcohol, probably no one would notice.</p>
<p>But diluting the product by 7% by watering it down would definitely be noticeable. </p>
<p>Try adding an ounce of water to a can of Coke, or to a glass of milk, and see if you can taste the difference.</p>
<p>Don’t remember hearing about a 7% reduction in price, either.</p>
<p>Although it’s moot at this point.</p>
<p>I did receive the Maker’s Mark Ambassadors email about the decision to dilute Maker’s Mar and just received an email about the reversal of this decision.</p>
<p>Delta Air Lines offers Woodford Reserve, Jack Daniels, Jack Daniels Honey, Canadian Club, and two types of scotch on board, the Jack Daniels replacing Maker’s Mark 10-20 years ago. The Woodford Reserve is very popular among those who know that it’s available.</p>
<p>On a semi-related note, Maker’s Mark has a memorable alcohol awareness slogan.
</p>
<p>There is a good article in today’s WashPost about the Maker’s Mark dilution:
[Bourbonomics</a> 101: What the Makers Mark dilution debacle says about corporate strategy](<a href=“http://www.washingtonpost.com/blogs/wonkblog/wp/2013/02/17/bourbonomics-101-what-the-makers-mark-dilution-debacle-says-about-corporate-strategy/?hpid=z3]Bourbonomics”>http://www.washingtonpost.com/blogs/wonkblog/wp/2013/02/17/bourbonomics-101-what-the-makers-mark-dilution-debacle-says-about-corporate-strategy/?hpid=z3)
I didn’t realize Beam Inc. had some of those brands.</p>