<p>On a semi-related note, I don’t think he addressed the actual marketing materials of the admissions department, which are pretty important. Although people here complained last year about being flooded, most of it really stood out to me (particularly one that had a caffeine molecule on it with a list of coffee shops on campus, as well as PSAC’s Insider Guide). I took a look at some of the new ones this year when I went to a PSAC session and while they definitely emphasize athletics/RSOs more I still thought they went a bit beyond the generic college viewbook. I guess one of the reasons that I strongly believe in the marketing campaign is because I did not hear about Chicago until the end of junior year, when my friend who applied (ended up going to Duke) said she didn’t find the school too appealing. I could have very easily passed it off if I hadn’t received that postcard with the caffeine molecule, as none of my counselors and teachers had even suggested Chicago to me. It’s a clear exaggeration to say that I would not have heard about Chicago & its ‘uniqueness’, in any sense of the word, without that one postcard, but it does make me wonder… </p>
<p>@ Haavain: Wanted to let you know that I’ve quoted your reply to “Is this really where fun comes to die?” countless times on campus. :P</p>