<p>atardecer0’s points are well taken. John Lavine, the current Dean at Medill, started out professionally in a traditional print journalism track moving on to broadcast and multimedia. Along the way he ran newpapers and television stations before moving into marketing communications. He ultimately headed the Integrated Marketing Communications program with a joint appointment at Kellogg for several years turning IMC at NU into THE place to train for future IMC professionals. The program remains one of the best of its kind anywhere in the world.
[Medill</a> - Integrated Marketing Communications (IMC)](<a href=“http://www.medill.northwestern.edu/imc/]Medill”>Integrated Marketing Communications - Medill - Northwestern University)</p>
<p>Undergraduates at Northwestern (with preference given to those at Medill) can now take advantage of that affiliation and pursue an additional certificate program in marketing through IMC. For those at Medill who ultimately want to make use of their understanding of journalism in particular/media in general and combine this with marketing training to get involved in business aspects of the field, this represents a fantastic opportunity.
[Medill</a> - IMC Undergraduate Certificate](<a href=“http://www.medill.northwestern.edu/imc/undergraduatecertificate.aspx]Medill”>http://www.medill.northwestern.edu/imc/undergraduatecertificate.aspx)</p>
<p>Medill does represent much more than just journalism today. Writing is still at the core of the undergrad program. But while this serves as a great base to continue moving into a traditional journalism career tract, it also provides a great training ground for those who choose after 4 years to segue to law school or into business.</p>