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<p>In the 2004 election:</p>
<p>Married women (white) with children: 8% of the electorate and voted for Bush by 31%</p>
<p>Married women (non-white) with children: 7% of the electorate and voted for Kerry by 5%</p>
<p>Unmarried women with children: 5% of the electorate and voted for Kerry by 33%.</p>
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<p>Unmarried women are the key to the election. They are the fastest growing segment of the voters, increasing from 19% of the voters in 2000 to 22% of the voters in 2004. They voted for Gore by 31% and Kerry (who underperformed with all women) by 25%. </p>
<p>The Clinton folk are involved in an “independent” voter turnout group targeted at unmarried women. They ran heavy test marketing of their get-out-the vote efforts in 16 states in 2004, testing various TV ads, print ads, direct mail, phone calls, etc. They made mail or phone contact with over 2 million unmarried women in those states. An example of a low-effort test market state was direct mail voter registration advertising to every woman in the state turning 18 in 2004. High effort test market states included direct mail and multiple phone calls to unmarrried women.</p>
<p>In the states where they were testing modest efforts, they increased turnout of unmarried women by 5%. In their most aggressive test-market states, they increased the turnout of unmarried women by 13%. Their goal was to find out which methods produced the best results: which contacts, which of four different ads, which of four different direct mail messages. </p>
<p>Here are two examples of the TV public service ads they ran for the 2006 race: </p>
<p><a href=“http://www.youtube.com/watch?v=QkAjIy0D6uY[/url]”>http://www.youtube.com/watch?v=QkAjIy0D6uY</a></p>
<p><a href=“http://www.youtube.com/watch?v=WjX9ZfPugrY[/url]”>http://www.youtube.com/watch?v=WjX9ZfPugrY</a></p>
<p>This was all setting the table for the 2008 election. Remember, independent groups are not subject to donation limits. George Soros can give $10 million to this organization, but only $2300 to the Clinton campaign for the general election.</p>
<p>The other piece of the puzzle is the private voter database that Clinton apparatchnik Harold Ickes as been building (with $8 million in seed money from Soros and tech gurus from amazon.com). Ickes and Clinton pollster Mark Penn know where every unmarried woman in the country lives, what they buy, etc. </p>
<p>Why do you think one of the lines in Clinton’s first ad was, “If you’re a single mother trying to find affordable childcare so you can go to work, you’re invisible, too.”</p>
<p>The beauty of it is that the grumpy old white dudes in the Republican race don’t even make an effort to address most of the issues important to these voters or how to reach them. The top issues to unmarried women, in order, are:</p>
<p>Get out of iraq
Make health care more affordable
Keep America safe from terrorism
Improve education
Raise minimum wage
Make taxes fair for the middle class</p>
<p>Unmarried women are more likely to watch their local news coverage. Only 1 in 10 listens to talk radio.</p>
<p><a href=“Wealth & Value – The Truth About Online Brokers”>Wealth & Value – The Truth About Online Brokers;
<p>If the Clinton campaign for the first female President can increase turnout among unmarried women by 10% (matching the increase from 2000 to 2004), the general election will be a blowout. BTW, for reference, Clinton got 75% of the entire women’s vote in her 2006 NY re-election race.</p>