Yeah, I am not too concerned about kids ending up at the “wrong” college as I think most kids are pretty adaptable. Sometimes maybe they could have had a better college experience, and rarely they might actually have to transfer, but I think in most cases it will be fine.
However, kids and families who end up with a lot of loans, and the kid feels like they can’t consider various educational and career options, and then regrets still having those loans to pay even if it does work out?
I think that happens quite a bit, and to the extent generic rankings contribute–dangerous is a good word.