<p>And let’s just say we are the left-of-center types who still hear the ringing of the '70s in our ears - Follow Your Bliss and all that. Let’s just say we want the motivation to emerge organically? Then how do you deal with it? In our case, it’s how do we get our cooler-than-cool S with the soul of a nerd to even sign up for a math contest, or a Latin contest, or whatever.</p>